We love to see your kids smile. I am Fluoride & SLS free, so you don’t need to worry if more toothpaste ends up in your kid’s tummy than in the sink. I remove plaque and taste awesome thanks to my yummy fruity flavor. I am thoughtfully formulated with high-quality ingredients like sorbitol, silica, and glycerin. Introduce me to your kids and I will strengthen gums and be best friends with them forever.